Working Bio:
Mr. von Felten is a principle partner of SEM Visibility (formally Zafel, LLC.) Services include Internet marketing, data analytics, behavior targeting, social networking, new media prototyping, and web applications development. He previously worked in the private sector as a software engineer working with machine guidance and global positioning systems. Responsibilities included project management, software development, quality control, and working with government entities.
In 2004, von Felten was featured on KMPH 107.5 FM’s “Entrepreneurs Spotlight” in Fresno, California. He has since provided Internet marketing consultation to the marketing manager of KSEE-TV/Channel 24 NBC Fresno, WBBM-TV/ CBS 2 Chicago, and many small to mid-size businesses.
As the Director of Search Marketing at GDMI, Zach has helped spearhead new Internet Marketing Services and has doubled the division’s growth annually. Mr. von Felten responsibilities include new media research, product, pricing and procedure development as well as new business support and marketing initiatives.
Mr. von Felten leads a team Google certified professionals. He is also Click Tracks Web Analytics certified and a member of the Search Engine Marketing Professional Organization (SEMPO), the Web Analytics Association, and the Chicago Internet Marketing Association (CIMA) among others.
Past client work & relationships include US Bank, AAA, American Medical Association (AMA), Great Expectations, Fisher Investments, Boston Market, TeamLogic, College Pro, and others.
Member of:
- SEMPO (Search Engine Marketing Professional Organization)
- AMA (American Marketing Association)
- Yahoo’s Ambassador Program
- Google Adwords Certified Company
- Clicktracks Certified Professional Services
- CIMA (Chicago Internet Marketing Association)
- WAA (Web Analytics Association)
- Fresno Chamber of Commerce
- Clovis Chamber of Commerce
- ASPRS (American Society of Photogrammetry and Remote Sensing)
