http://www.vonfelten.com/blog Zach vonFelten's Weblog on SEM, Advertising, and the Internet. Sat, 09 Feb 2008 21:12:32 +0000 http://backend.userland.com/rss092 en Code snippets: Capitalizing the first letter of a sentence using ASP Input: 1. response.write format_ucase("I WANT TO CAPITALIZE THE FIRST LETTER!") 2. response.write format_ucase("i want to capitalize the first letter!") 3. response.write format_ucase(trim(request.form("entry"))) Output: I want to capitalize the first letter! Code Snippet: < % function format_ucase(tname) do while instr(tname, " ") temp_string = left(tname, instr(tname," " ) -1) ' ucase ... http://www.vonfelten.com/blog/2007/11/02/asp-capitalize-letter-function/ After receiving a couple thousand images (twice) with spaces in the name... I decided test a couple file renaming tools. This tool works pretty good if need to rewrite your file names. http://www.publicspace.net/windows/BetterFileRename/ Yeah! No more spaces. http://www.vonfelten.com/blog/2007/10/29/tool-for-renaming-files-on-windows/ Here is what you need to become a Google Analytics Authorized Consultant. GAAC Requirements: In business for 1 year At least one dedicated person for Google Analytics support Must provide full service (e.g. setup, support, training, and consultation for Google Analytics) Must have an online ticketing system that Google can access Must provide support for both ... http://www.vonfelten.com/blog/2007/07/21/google-analytics-authorized-consultant-gaac-requirements/ Looking to associate a lead or visitor to a source? Senario: Your marketing department, boss, or client want more information about the people contacting them through their website and where they are coming from. They want to tie an ROI value to the money they are spending on Google, Yahoo, MSN, ... http://www.vonfelten.com/blog/2007/06/05/referral-url-from-session-using-php/ Click fraud eh? If you believe that click fraud is occurring on any of your Ad Words account you can report the suspicious activity here. You will be asked to provide the following information: Name Email address (your email address, not the account address) Customer ID Number (use specific client id, not ad words master ... http://www.vonfelten.com/blog/2007/05/19/reporting-clickfraud-to-google/ Recently, I had a project that needed to redirect links through an internal page. The client was trying to isolate some specific analytics and user behavior but obviously you can use this use for a variety of purposes. You will be surprised how simple it is to implement. Let me ... http://www.vonfelten.com/blog/2007/05/16/php-page-redirection-links/ Web analytics provide the foundation for effective online business and marketing decisions through accurate measurement and analysis. They help you learn even more about where your visitors come from and how they interact with your site. For more information visit: http://www.clicktracks.com Received ClickTracks Analytics Certified Professional on 4/20/2007. http://www.vonfelten.com/blog/2007/04/20/clicktracks-analytics-certified-professional/ comScore Networks, Inc. estimates that 10 million Americans surf from cell phones or personal digital assistants (PDAs). The research firm has found that of the 19.1 million users owning a PDA, 5 million access the Internet with those devices, and among the 67.2 million online users that own a cell ... http://www.vonfelten.com/blog/2007/01/16/optimizing-for-mobile-search/ Using branded and non-branded search terms in PPC campaigns. Understanding the search engine user is a tricky proposition, to say the least, which is what makes search engine marketing a challenging and separate discipline in itself. Currently the basis for predicting future user behavior on which foundation a search engine marketing ... http://www.vonfelten.com/blog/2006/12/14/using-branded-and-non-branded-search-terms/ Google recently expanded Adwords to let advertisers display sponsored ads on mobile phones and handheld devices. These mobile ads are displayed to users searching for products and services using their phone. Currently, mobile ads are available to advertisers in the United States, the United Kingdom, Japan, Germany, France, Italy, the Netherlands, ... http://www.vonfelten.com/blog/2006/11/27/google-mobile-search-advertising/