Zach vonFelten’s Weblog on SEM, Advertising, and the Internet.
Here is what you need to become a Google Analytics Authorized Consultant.
GAAC Requirements:
In business for 1 year
At least one dedicated person for Google Analytics support
Must provide full service (e.g. setup, support, training, and consultation for Google Analytics)
Must have an online ticketing system that Google can access
Must provide support for both Google Analytics and Urchin software
Must […]
Looking to associate a lead or visitor to a source?
Senario: Your marketing department, boss, or client want more information about the people contacting them through their website and where they are coming from. They want to tie an ROI value to the money they are spending on Google, Yahoo, MSN, ad networks, social media, etc.
Don’t […]
Web analytics provide the foundation for effective online business and marketing decisions through accurate measurement and analysis. They help you learn even more about where your visitors come from and how they interact with your site.
For more information visit: http://www.clicktracks.com
Received ClickTracks Analytics Certified Professional on 4/20/2007.
“You cannot improve what you cannot measure” is an age-old truth, which for some reason seemed to be oblivious to marketers who tended to operate in a vacuum. However, web marketing has altered all that, with the availability of sophisticated tracking tools and making marketers more accountable to questions on ROI. As web marketing technology […]
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