Zach vonFelten’s Weblog on SEM, Advertising, and the Internet.
Click fraud eh?
If you believe that click fraud is occurring on any of your Ad Words account you can report the suspicious activity here.
You will be asked to provide the following information:
Name
Email address (your email address, not the account address)
Customer ID Number (use specific client id, not ad words master id)
Date range of activity
Campaigns, ad […]
Using branded and non-branded search terms in PPC campaigns.
Understanding the search engine user is a tricky proposition, to say the least, which is what makes search engine marketing a challenging and separate discipline in itself. Currently the basis for predicting future user behavior on which foundation a search engine marketing campaign is founded is past […]
So why bid on your company name? This question soften comes up a lot with our pay-per-click (PPC) clients. Cutting to the chase… Here’s what we tell them.
1. Basically, you need to take advantage of organic and paid listing locations. Currently, search traffic comes from about 70% organic and 30% paid. By not using a paid […]
Yahoo’s revamped search advertising platform goes live:
Earlier this week, Yahoo Search Marketing (formerly, Overture) announced that its Project Panama- a revamp of its paid search advertising platform- is finally going live. The changes will be rolled out progressively during the year and early next year, with advertisers in the US being invited to migrate to […]
Local search leading to action, comScore study reports
The three biggest search engines, Google, Yahoo and Microsoft search, together accounted for over 71 percent of the local searches performed in the US in the month of July 2006, reported leading web measurement company comScore Media. The study also revealed that almost 63% of the US Internet […]
Having revolutionized the paid search advertising industry with its Adwords program (though the credit for pioneering this model goes to the Go network/ Overture), Google is making huge moves to ensure that it continues to garner share of the paid search advertising budget from the other players with some very important distribution and partnership deals.
There […]
What mistakes to avoid when marketing online.
The exciting part of online marketing is that it allows marketers considerable leeway to experiment, make mistakes and learn from them; an unaffordable luxury in the world of offline marketing. In an excellent article titled “Ten Online Marketing Blunders to Avoid” in iMediaConnection,Tom Hespos hits the nail on the […]
Are you being flexible with your online marketing budgets?
As we are well into the final quarter of the year and with the impending holiday season, companies are frantically working out their marketing budgets for next year. While there is no question about the need for well-planned budgets, one of the main issues with many companies, […]
Finding the balance between organic search marketing and paid search marketing
The web analytics firm WebSideStory recently conducted a study of conversion patterns amongst visitors to business-to-consumer (B2C) e-commerce websites. The study (http://www.websidestory.com/company/news-events/press-releases/2006-09-22.html), which had a sample size of 57 million search engine visits over a period of 8 months this year, measured order conversions during […]
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