comScore Networks, Inc. estimates that 10 million Americans surf from cell phones or personal digital assistants (PDAs). The research firm has found that of the 19.1 million users owning a PDA, 5 million access the Internet with those devices, and among the 67.2 million online users that own a cell phone, 5.8 million access the […]
Archive for the 'Online Marketing' Category
Optimizing for mobile search
Published January 16th, 2007 in Online Marketing and Mobile. 0 CommentsUsing branded and non-branded search terms.
Published December 14th, 2006 in Paid Search and Online Marketing. 0 CommentsUsing branded and non-branded search terms in PPC campaigns.
Understanding the search engine user is a tricky proposition, to say the least, which is what makes search engine marketing a challenging and separate discipline in itself. Currently the basis for predicting future user behavior on which foundation a search engine marketing campaign is founded is past […]
Google Mobile Search Advertising
Published November 27th, 2006 in Google, Local Search, Online Marketing and Mobile. 0 CommentsGoogle recently expanded Adwords to let advertisers display sponsored ads on mobile phones and handheld devices. These mobile ads are displayed to users searching for products and services using their phone.
Currently, mobile ads are available to advertisers in the United States, the United Kingdom, Japan, Germany, France, Italy, the Netherlands, Spain, China, Ireland, India and […]
Optimizing an e-commerce website - Part 2
Published November 26th, 2006 in Online Marketing and E-commerce, Natural Search. 1 CommentIn the first part of this article, we discussed accessibility of all pages of a site in detail, one of the most important factors to affect search engine rankings. Yet accessibility is only the first step that will ensure that your site pages stand a chance to get ranked; actual rankings will be dictated by […]
SEO is not a “do-it, forget-it” task
Published November 20th, 2006 in Natural Search and Online Marketing. 0 CommentsIn the search engine marketing world, there has been considerable debate recently on how critical on-going SEO is. The genesis of the debate was a statement by the head of a search engine marketing firm that SEO is a one-time job unlike paid search engine marketing. The implication of this is that marketers should question […]
Top reasons to bid on your company name
Published November 17th, 2006 in Paid Search and Online Marketing. 0 CommentsSo why bid on your company name? This question soften comes up a lot with our pay-per-click (PPC) clients. Cutting to the chase… Here’s what we tell them.
1. Basically, you need to take advantage of organic and paid listing locations. Currently, search traffic comes from about 70% organic and 30% paid. By not using a paid […]
Optimizing an e-commerce website - Part 1
Published October 30th, 2006 in Online Marketing and E-commerce, Natural Search. 0 CommentsFundamentals are key to optimizing an e-commerce website- Part 1
The busy October-December shopping season is a highly critical time for most online retailers, for whom a significant part of business happens during this time of the year. Invariably, this is the time when paid search marketing costs get higher as competition intensifies; keyword prices are […]
Leveraging user-generated content
Published October 18th, 2006 in Natural Search and Online Marketing. 0 CommentsLeveraging customers in your online marketing tactics
If the talk of Web2.0 has been going around for some time, the recent acquisition of YouTube by Google for a staggering sum of $1.65 billion or the exclusive advertising deal between Google and MySpace for about $900 is proof, if any were needed, of the convergence of consumers […]
Online marketing mistakes to avoid
Published September 30th, 2006 in Natural Search and Online Marketing, Paid Search. 0 CommentsWhat mistakes to avoid when marketing online.
The exciting part of online marketing is that it allows marketers considerable leeway to experiment, make mistakes and learn from them; an unaffordable luxury in the world of offline marketing. In an excellent article titled “Ten Online Marketing Blunders to Avoid” in iMediaConnection,Tom Hespos hits the nail on the […]
Flexibility with Online Budgets
Published September 5th, 2006 in Natural Search and Online Marketing, Paid Search. 0 CommentsAre you being flexible with your online marketing budgets?
As we are well into the final quarter of the year and with the impending holiday season, companies are frantically working out their marketing budgets for next year. While there is no question about the need for well-planned budgets, one of the main issues with many companies, […]
