Four factors to consider when link building for search engine optimization.
No search engine optimization (SEO) campaign is complete or effective without a well-planned and executed, multi-pronged link building exercise.
Quite simply, search engines follow the scent of links to identify appropriate web pages and sites to crawl, index and rank. One can have all the good […]
Archive for the 'Natural Search' Category
Link Building Strategies Part 1
Published September 12th, 2006 in Link Building and Natural Search. 0 CommentsFlexibility with Online Budgets
Published September 5th, 2006 in Natural Search and Online Marketing, Paid Search. 0 CommentsAre you being flexible with your online marketing budgets?
As we are well into the final quarter of the year and with the impending holiday season, companies are frantically working out their marketing budgets for next year. While there is no question about the need for well-planned budgets, one of the main issues with many companies, […]
Balancing SEO and PPC Marketing
Published August 22nd, 2006 in Natural Search and Online Marketing, Paid Search. 1 CommentFinding the balance between organic search marketing and paid search marketing
The web analytics firm WebSideStory recently conducted a study of conversion patterns amongst visitors to business-to-consumer (B2C) e-commerce websites. The study (http://www.websidestory.com/company/news-events/press-releases/2006-09-22.html), which had a sample size of 57 million search engine visits over a period of 8 months this year, measured order conversions during […]
