Recently, I had a project that needed to redirect links through an internal page. The client was trying to isolate some specific analytics and user behavior but obviously you can use this use for a variety of purposes. You will be surprised how simple it is to implement. Let me know if you have any […]
Archive for the 'Natural Search' Category
Optimizing an e-commerce website - Part 2
Published November 26th, 2006 in Online Marketing and E-commerce, Natural Search. 1 CommentIn the first part of this article, we discussed accessibility of all pages of a site in detail, one of the most important factors to affect search engine rankings. Yet accessibility is only the first step that will ensure that your site pages stand a chance to get ranked; actual rankings will be dictated by […]
SEO is not a “do-it, forget-it” task
Published November 20th, 2006 in Natural Search and Online Marketing. 0 CommentsIn the search engine marketing world, there has been considerable debate recently on how critical on-going SEO is. The genesis of the debate was a statement by the head of a search engine marketing firm that SEO is a one-time job unlike paid search engine marketing. The implication of this is that marketers should question […]
Addressing Canonical Issues
Published November 14th, 2006 in Natural Search and Tutorials. 2 CommentsHuh… what did you say? Take off your geek hat… just tell me what it means and how to fix it?
Ok. Ok. For our purposes, it simply helps you address duplicate content on your domain.
Canonical issues stem from duplicates of data existing on multiple URLs. For example, url.com and www.url.com and www.url.com/index.html all host the […]
How to create a custom 404 error message
Published November 13th, 2006 in Natural Search and Tutorials. 0 CommentsCreate a customized 404 error message using your .htaccess file.
Server errors are going to occur for one reason or another. Knowing this, you should take the time to create some custom error pages. These pages will not only keep your visitors engaged, but will give them options such as where to go next if the […]
Optimizing an e-commerce website - Part 1
Published October 30th, 2006 in Online Marketing and E-commerce, Natural Search. 0 CommentsFundamentals are key to optimizing an e-commerce website- Part 1
The busy October-December shopping season is a highly critical time for most online retailers, for whom a significant part of business happens during this time of the year. Invariably, this is the time when paid search marketing costs get higher as competition intensifies; keyword prices are […]
Leveraging user-generated content
Published October 18th, 2006 in Natural Search and Online Marketing. 0 CommentsLeveraging customers in your online marketing tactics
If the talk of Web2.0 has been going around for some time, the recent acquisition of YouTube by Google for a staggering sum of $1.65 billion or the exclusive advertising deal between Google and MySpace for about $900 is proof, if any were needed, of the convergence of consumers […]
The SEO & ROI relationship
Search marketing has made ROI (return on investment) a ubiquitous term amongst marketers, something hitherto not as closely associated with marketers who have traditionally been seen as cost centers.
With the array of sophisticated web analytics available today, there is considerably greater emphasis on measuring ROI. This is particularly true with paid […]
Online marketing mistakes to avoid
Published September 30th, 2006 in Natural Search and Online Marketing, Paid Search. 0 CommentsWhat mistakes to avoid when marketing online.
The exciting part of online marketing is that it allows marketers considerable leeway to experiment, make mistakes and learn from them; an unaffordable luxury in the world of offline marketing. In an excellent article titled “Ten Online Marketing Blunders to Avoid” in iMediaConnection,Tom Hespos hits the nail on the […]
Link Building Strategies Part 2
Published September 14th, 2006 in Link Building and Natural Search. 1 CommentEffective link building strategies
Like search engine optimization (SEO), link building can be a fairly long-drawn process. However, few businesses or marketers can afford the luxury of moving too slowly with their efforts to build natural search engine traffic.
A very common approach to link building is the traditional means of identifying sites that could be potential […]
