Zach vonFelten’s Weblog on SEM, Advertising, and the Internet.
Here is what you need to become a Google Analytics Authorized Consultant.
GAAC Requirements:
In business for 1 year
At least one dedicated person for Google Analytics support
Must provide full service (e.g. setup, support, training, and consultation for Google Analytics)
Must have an online ticketing system that Google can access
Must provide support for both Google Analytics and Urchin software
Must […]
Click fraud eh?
If you believe that click fraud is occurring on any of your Ad Words account you can report the suspicious activity here.
You will be asked to provide the following information:
Name
Email address (your email address, not the account address)
Customer ID Number (use specific client id, not ad words master id)
Date range of activity
Campaigns, ad […]
Google recently expanded Adwords to let advertisers display sponsored ads on mobile phones and handheld devices. These mobile ads are displayed to users searching for products and services using their phone.
Currently, mobile ads are available to advertisers in the United States, the United Kingdom, Japan, Germany, France, Italy, the Netherlands, Spain, China, Ireland, India and […]
Having revolutionized the paid search advertising industry with its Adwords program (though the credit for pioneering this model goes to the Go network/ Overture), Google is making huge moves to ensure that it continues to garner share of the paid search advertising budget from the other players with some very important distribution and partnership deals.
There […]
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