Reporting Click fraud to Google

Click fraud eh?
If you believe that click fraud is occurring on any of your Ad Words account you can report the suspicious activity here.

You will be asked to provide the following information:

  • Name
  • Email address (your email address, not the account address)
  • Customer ID Number (use specific client id, not ad words master id)
  • Date range of activity
  • Campaigns, ad groups, and keywords affected(Use the ad words URLs to identify)
  • Description of the issue
  • Suspicious IP Address(Can be obtained by exporting the click fraud report in Clicktracks)
  • Suspicious search or content sites(Can be obtained by exporting the click fraud report in Clicktracks)

Process after Suspicious Activity is Submitted to Ad Words

After you have submitted your complaint to Ad Words, they will send you an email asking for you to provide the data you have collect that lead you to believe fraudulent activity has been occurring on your ad words account (Clicktracks fraud reports). They may ask you to explain to greater detail what malicious activity you believe is occurring.

After you have sent in the data Ad Words will likely give you their findings and an estimate of what your account will be refunded. Ad Words will go on to say that they need to analyze the account further to determine the exact amount that your account will be refunded.

Give Adwords 5-7 business days to work this out, if you have not received further notice continue correspondence to keep the wheels oiled and the client’s budget returned to be used for legitimate traffic.

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