Google recently expanded Adwords to let advertisers display sponsored ads on mobile phones and handheld devices. These mobile ads are displayed to users searching for products and services using their phone.
Currently, mobile ads are available to advertisers in the United States, the United Kingdom, Japan, Germany, France, Italy, the Netherlands, Spain, China, Ireland, India and Australia. Advertisers have the ability to decide whether their mobile ads or standard text ads will display on search results.
Mobile ads can be different then your standard ads as they contain two lines of text, with a limit of 12 or 18 characters per line. A destination URL appears on a third line if you choose to enter one. If you would like mobile users to connect directly to your phone line a call link will appear in this spot. You can create mobile ads in any language, but remember they only show up in the countries listed above.
Sample Mobile Ad:
[AD] Cargo Shipping by
SchumacherCargo.com
Call:800-599-0190
Google Mobile CPC
Mobile ads pricing model is similar to the current Adwords system. You choose a maximum cost-per-click (CPC) for each keyword from $0.01 to $100.00. You are only charged when a user clicks on your ad or the click-to-call link. There is no daily budget limit and you can change your bid amounts at any time. Your mobile ads budgets can be separate from your other campaign budgets and there is no minimum spending commitment is required.
Google reviews all mobile ads before they appear on any type of mobile search. Once they confirm that your mobile ads meet their editorial guidelines, you’ll start to see clicks on your mobile ads. After you begin receiving clicks on your Mobile ads, you’ll be able to run reports to see how they’re performing.
Check back as we discuss tips on implementing, optimization, and taking advantage of this opportunity. Yahoo and MSN are following suit by launching similar services.
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