Archive for November, 2006

Google Mobile Search Advertising

Google recently expanded Adwords to let advertisers display sponsored ads on mobile phones and handheld devices. These mobile ads are displayed to users searching for products and services using their phone.
Currently, mobile ads are available to advertisers in the United States, the United Kingdom, Japan, Germany, France, Italy, the Netherlands, Spain, China, Ireland, India and […]

Optimizing an e-commerce website - Part 2

In the first part of this article, we discussed accessibility of all pages of a site in detail, one of the most important factors to affect search engine rankings. Yet accessibility is only the first step that will ensure that your site pages stand a chance to get ranked; actual rankings will be dictated by […]

SEO is not a “do-it, forget-it” task

In the search engine marketing world, there has been considerable debate recently on how critical on-going SEO is. The genesis of the debate was a statement by the head of a search engine marketing firm that SEO is a one-time job unlike paid search engine marketing. The implication of this is that marketers should question […]

Top reasons to bid on your company name

So why bid on your company name? This question soften comes up a lot with our pay-per-click (PPC) clients. Cutting to the chase… Here’s what we tell them.
1. Basically, you need to take advantage of organic and paid listing locations. Currently, search traffic comes from about 70% organic and 30% paid. By not using a paid […]

Addressing Canonical Issues

Huh… what did you say? Take off your geek hat… just tell me what it means and how to fix it?
Ok. Ok. For our purposes, it simply helps you address duplicate content on your domain.
Canonical issues stem from duplicates of data existing on multiple URLs. For example, url.com and www.url.com and www.url.com/index.html all host the […]

How to create a custom 404 error message

Create a customized 404 error message using your .htaccess file.
Server errors are going to occur for one reason or another. Knowing this, you should take the time to create some custom error pages. These pages will not only keep your visitors engaged, but will give them options such as where to go next if the […]

Pandora - free web based music

Pandora and the Music Genone Project
The Music Genome Project has created an awesome free online music application called Pandora. The web site creates personalized radio stations based on your tastes.
It works like this… user creates a radio station by naming a band, a performer, or song title –say, the Black Crowes. Within seconds, a Black Crowes song […]