Archive for October, 2006

Optimizing an e-commerce website - Part 1

Fundamentals are key to optimizing an e-commerce website- Part 1
The busy October-December shopping season is a highly critical time for most online retailers, for whom a significant part of business happens during this time of the year. Invariably, this is the time when paid search marketing costs get higher as competition intensifies; keyword prices are […]

Local search advertising grows

Local search advertising continues to grow
One of the fastest growing areas in the world of online advertising right now is that of local advertising, particularly that of local paid search. According to a recent report by Borrell Associates (www.borrell.biz), local online advertising will grow to be “a $7.7 billion category in 2007, reflecting a 31.6 […]

Yahoo Panama

Yahoo’s revamped search advertising platform goes live:
Earlier this week, Yahoo Search Marketing (formerly, Overture) announced that its Project Panama- a revamp of its paid search advertising platform- is finally going live. The changes will be rolled out progressively during the year and early next year, with advertisers in the US being invited to migrate to […]

Leveraging user-generated content

Leveraging customers in your online marketing tactics
If the talk of Web2.0 has been going around for some time, the recent acquisition of YouTube by Google for a staggering sum of $1.65 billion or the exclusive advertising deal between Google and MySpace for about $900 is proof, if any were needed, of the convergence of consumers […]

SEO & ROI

The SEO & ROI relationship
Search marketing has made ROI (return on investment) a ubiquitous term amongst marketers, something hitherto not as closely associated with marketers who have traditionally been seen as cost centers.
With the array of sophisticated web analytics available today, there is considerably greater emphasis on measuring ROI. This is particularly true with paid […]

Local search leading to action

Local search leading to action, comScore study reports
The three biggest search engines, Google, Yahoo and Microsoft search, together accounted for over 71 percent of the local searches performed in the US in the month of July 2006, reported leading web measurement company comScore Media. The study also revealed that almost 63% of the US Internet […]

Google expands reach of paid search dollars.

Having revolutionized the paid search advertising industry with its Adwords program (though the credit for pioneering this model goes to the Go network/ Overture), Google is making huge moves to ensure that it continues to garner share of the paid search advertising budget from the other players with some very important distribution and partnership deals.
There […]

The value of web analytics

“You cannot improve what you cannot measure” is an age-old truth, which for some reason seemed to be oblivious to marketers who tended to operate in a vacuum. However, web marketing has altered all that, with the availability of sophisticated tracking tools and making marketers more accountable to questions on ROI. As web marketing technology […]