Archive for September, 2006

Online marketing mistakes to avoid

What mistakes to avoid when marketing online.
The exciting part of online marketing is that it allows marketers considerable leeway to experiment, make mistakes and learn from them; an unaffordable luxury in the world of offline marketing. In an excellent article titled “Ten Online Marketing Blunders to Avoid” in iMediaConnection,Tom Hespos hits the nail on the […]

Link Building Strategies Part 2

Effective link building strategies
Like search engine optimization (SEO), link building can be a fairly long-drawn process. However, few businesses or marketers can afford the luxury of moving too slowly with their efforts to build natural search engine traffic.
A very common approach to link building is the traditional means of identifying sites that could be potential […]

Link Building Strategies Part 1

Four factors to consider when link building for search engine optimization.
No search engine optimization (SEO) campaign is complete or effective without a well-planned and executed, multi-pronged link building exercise.
Quite simply, search engines follow the scent of links to identify appropriate web pages and sites to crawl, index and rank. One can have all the good […]

Flexibility with Online Budgets

Are you being flexible with your online marketing budgets?
As we are well into the final quarter of the year and with the impending holiday season, companies are frantically working out their marketing budgets for next year. While there is no question about the need for well-planned budgets, one of the main issues with many companies, […]