vonFelten.com

Ok…. I got a little heat from buddies for not posting where you can find MSN’s research tools. MSN’s tools can be found here:
http://adlab.msn.com/home.aspx

Paid search Tools
Paid Search lets you bid on specific keywords and then displays relevant ads when adCenter customers search for information.

• Context-Based Acronym Resolution
• Keyword Group Detection
• Keyword Mutation Detection
• Search Funnels
• Search Result Clustering
• Forecasting Search Volume Seasonality

Contextual Advertising
Contextual advertising is a way to display advertising that is relevant for an individual customer.

• Content Categorization
• Keyword Categorization

Behavioral Targeting
You can target customer segments by using adCenter to model their online behaviors.
(They just launched this
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=47728&Nid=23067&p=339176)

• Demographics Prediction
• Detecting Online Commercial Intention

Emerging Markets
Many new online advertising channels are coming soon from MSN.

• Local Ads on PC