Finding the balance between organic search marketing and paid search marketing
The web analytics firm WebSideStory recently conducted a study of conversion patterns amongst visitors to business-to-consumer (B2C) e-commerce websites. The study (http://www.websidestory.com/company/news-events/press-releases/2006-09-22.html), which had a sample size of 57 million search engine visits over a period of 8 months this year, measured order conversions during […]
Archive for August, 2006
Balancing SEO and PPC Marketing
Published August 22nd, 2006 in Natural Search and Online Marketing, Paid Search. 1 CommentOk…. I got a little heat from buddies for not posting where you can find MSN’s research tools. MSN’s tools can be found here:
http://adlab.msn.com/home.aspx
Paid search Tools
Paid Search lets you bid on specific keywords and then displays relevant ads when adCenter customers search for information.
Context-Based Acronym Resolution
Keyword Group Detection
Keyword Mutation Detection
Search Funnels
Search Result Clustering
Forecasting Search Volume […]
