At the time… the never ending battle to create search engine optimization tools and analyze web sites was super hot. We started building search engine optimization tools in 2004. We don’t really promote these tools but have continued to develop them for the last couple of years. (These tools help you analyze the basics of a web site and please note we are a couple versions ahead of what is on the site to say the least. Contact me if you are interested is seeing the new stuff.)
PromoteMyLink: This was our first crack at creating rebrandable SEO tools that other webmasters and SEM professionals could use. It was built on a subscription service model and launched in 2004. The basic SEO tools on the website include a content extractor, keyword density tools, link popularity tool, link checker, meta tag generator, meta tag extractor. We also ran these tools on specified businesses to create a competitor analysis report.
OptimizationCentral.com: Well… the next logical step from building Search Engine Optimization tools for ourselves was to provide them as service to webmasters and Internet Marketers. So, we built a set of web services in Coldfusion that could be access from ASP, ASP.net, Coldfusion, PHP, and JSP. Optimization Central uses the PHP web services client to access the “seotools” written in Java and wrapped by and deployed as Coldfusion web services. It was launched in 2005 and we are currently refining everything.
These SEO tools are intended for:
• Advertising Agencies
• Search Engine Marketers
• Web Design Companies
• Web Hosting Companies
• Campaign Management Tool Providers
Current SEO Tools:
• Content Extractor - Extract the content of any web page removing the markup tags. This is very useful for harvesting content.
• Keyword Density - This tool will analyze the content on a web page and help you determine what keywords and phrases are found on it. The tool will compare one, two, and three-word combinations against the total amount of words on the page.
• Link Popularity - Link popularity is one way search engines determine how important your web site is. This utility will let you find out how many incoming links are pointing to a web site.
• Link Checker - Our link checker will read your web page and determine if there are any broken links. Works as a great error-checker.
• Link Extractor - Our link extractor will read your web page and extract all the links on the page for you.
• Meta Tag Generator - This tool will automatically create your web site Meta Tags. Just enter some basic information and presto!
• Meta Tag Extractor - Retrieve the Meta Tags for any web page. This tool is very useful for determining what keywords a competitor is using for achieving a higher page rank.
• Keyword Suggestion Tool - Knowing your target market and what terms people search for on the web will help you determine what keywords to use on your web site. This tool helps you find out what terms people are using.
Current Analysis Reports:
• SEO Report - Generates an in-depth easy-to-read site analysis. The report includes current Meta information, link popularity, Google PageRank, and a keyword density report. You can customize all content.
• Competitive Analysis Report - Compare a web site based on its keywords against the top-ranked web sites listed in the search engines. You can customize all content.
• Web Ranking Report - Displays a web site’s current rank and includes other top sites for a given set of keyword search phrases. Now you can use this tool to track a web site’s search ranking. You can customize all content.
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